Orlando, Florida, August 11th, 2020 – What started as a company that connected nearby residents to grand opening events will evolve into a Smart City initiative to grow small businesses nationwide. Grand Openings is an Orlando based marketing tech startup that launched in January 2019. Since its launch, they have worked with numerous brands from Warner Records to a local Rita’s Italian Ice and the City of Orlando. Grand Openings will now evolve to become G.O. See The City. G.O. See The City is a Smart City initiative that will offer a coupon APP to end-users and user analytics to businesses and cities.

How G.O. See The City Works                                                                                                                                                                                                                                                                G.O. See The City is a Smart City initiative designed to encourage engagement and exploration of a municipality by and between businesses, residents, tourists, and local government. The goal of G.O. See The City is to foster economic growth throughout a region while building brand loyalty for businesses. Consumers can easily find events to attend, discounts, coupons, and information about attractions in one place. The data-driven reward APP encourages consumers to explore local businesses either online during COVID-19 regulations or in-person.

The app allows businesses to gain the visibility they otherwise would not have. The MarTech app also provides businesses with key data analytics that allows them to market directly to users in their immediate geographic area. This helps them to build more effective marketing campaigns and continuously refine their strategies with data-driven insights. One major feature of the APP is “End of Day” offers. “End of Day” offers allow eateries to issue deep-discounted food alerts in real-time to nearby users to reduce food waste. This will assist many restaurants and food trucks who have ample amounts of food waste due to fluctuating foot-traffic during COVID.

For municipalities, the platform provides analytics that allows them to understand civic engagement, promote small businesses, recognize over and underused areas, assist with tourist exploration, and much more.

G.O. See The City is set to first launch in Orange County this Spring. The app will provide the County with local economic development data, enable additional small business support opportunities, and enhance promotion before and during live events hosted by the County. The County’s Chief Innovation and Emerging Technology Officer to Mayor Jerry L. Demings, Andrea Wesser-Brawner, confirmed the app’s potential for assisting local small venues:

“Not only is Orange County the ideal location to launch this mobile tool, it is exciting to see a home-grown, tech business supporting its peers, especially amidst the COVID pandemic. By enabling higher foot traffic as drivers and pedestrians come near open businesses, higher revenue generation for these businesses is being realized. And once the local economy bounces back, the app will serve a much larger population.” In addition to the diverse population of year-round residents, Orlando usually attracts 75 million visitors each year, prime potential customers for local businesses to entice into their shops via the app.

“I am super excited about the partnership with Orange County. I believe home is the best place to start” says Aneshai Smith, G.O. See The City founder, “We have done a lot and learned a lot within a year and a half and Orange County has supported our growth since the idea stage of the company.” stated Aneshai, “As a Black tech founder, I know the difficulties of finding funding, garnering partnerships and every other obstacle that comes with the title. So, to be supported in this manner is amazing to say the least. We’re looking forward to getting started and helping small businesses which is our passion”.

While the app will initially focus on the Orange County area, G.O. See The City is set to partner with other municipalities in the coming months. To support businesses that are struggling during the pandemic, the subscription-based service is offering a limited number of businesses early access at no cost for a limited time. Those interested in taking part should sign-up on G.O. See The City website. Prior to their APP launch, G.O. See The City will launch #FoodGrab. #FoodGrab is G.O. See The City social initiative that connects brands, organizations, and philanthropists to food trucks and restaurants to provide complimentary food to those in need. Those wanting to participate can sign up at Goseethecity.com.

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